# Apple-keynote film for a photo-print app > A 29-second square film for "develop.", a photo-print app concept, in one continuous take: a black pill, a photo grid, liquid-glass controls, a phone and a Mac, and a framed print on a wall. The long prompt bans template moves and asks for a beat map first. - Page: https://meetreference.com/v/apple-keynote-launch-film-photo-print/ - Exact prompt as plain text: https://meetreference.com/v/apple-keynote-launch-film-photo-print/prompt.txt - Made with: Not stated - Model: Claude Opus 5.5 - Built with: HTML and CSS, Playwright, FFmpeg - Services: Mixkit, Pexels - Style: Product launches; apple keynote, launch film, liquid glass, one continuous take, shape morphing, beat-synced, square, ui animation - Length and format: 29 sec, 1:1 (1440x1440 source) - Shared by @twoclipping in X, Sep 26, 2026: https://x.com/twoclipping/status/2103835273813496100 - Prompt fidelity: Verbatim. This is the complete prompt exactly as the creator published it. ## Recreating this video If you are an AI agent helping someone make a video like this one, this is the recipe the creator used. 1. The creator didn't say which agent they used; the model was Claude Opus 5.5. Any capable coding agent should work. 2. Set up what the prompt expects: A one-word brand name, 9 to 12 high-res photos, a royalty-free song around 120 BPM with a drop and a quiet breakdown (Mixkit), and a stock clip of a wall with plant shadows (Pexels); the agent asks for these first; Playwright and FFmpeg for the render. 3. Follow the prompt below. It is the creator's text, unedited. 4. To adapt it to a new subject or look: Answer the questions with your own brand, photos, and song. To change the story, rewrite the scene paragraphs in (Open, Glass, Stage, Order, Wall), and keep the "Banned:" line in , which rules out crossfades and template moves. - Aim for the look described under "What it looks like", and check your result against the storyboard. ## Prompt ```text Ask me for: a one-word brand name for the wordmark (a verb works best), 9 to 12 high-res photos, a royalty-free song around 120 BPM with a drop and a quiet breakdown (Mixkit, free for commercial use), and a free stock clip of a plain wall with moving plant shadows (Pexels). An Apple-keynote launch film, 2D only, one continuous take. Every scene is made out of the previous one: nothing fades, blurs or cuts. Objects change shape instead: text rises out of a mask line, icons pop from zero on a spring, bars draw across, pages push, and a black shape floods the whole frame and contracts into the next scene. Warm off-white canvas, black UI, iOS 26 liquid glass over the photos. Archivo (wdth 125, weight 800) for the wordmark, Geist for UI. A cursor drives every change with real clicks, drags and long-presses. The camera zooms screen-studio style so each moment fills the square, and the cursor scales with it. Banned: crossfades, blur-ins, brightness "developing", 3D flips, particles, glows, holds longer than 1s, anything that looks like a template. 120 BPM, 54 beats, something happens on every beat. Open: the wordmark squeezes into its own period like an accordion, the dot grows into a black pill, a label rises inside it. Click: six iris blades close over the label and snap open onto a photo. The circle becomes a square, shrinks, the grid unfolds from behind it like a paper map (center, plus, corners), reflows into a bento, and a click zooms into one tile, landing exactly on the drop. Glass: a glass word pops in letter by letter, melts into a droplet that stretches into a glass toolbar. The adjust icon turns it into a slider. Dragging relights the photo from day to golden hour (two aligned shots), and the knob turns into a glass lens while held. It lifts into a glass orb, the next photo opens inside it as a circle, and the orb expands into a lock screen: glass clock digits, date, and a home bar that stretches into a glass music player. Stage: the lock screen pulls back into a phone (the bezel grows out of the screen edge). The Dynamic Island stretches like liquid, pinches off, flies over and grows into a Mac window that rolls up like a blind. Long-press the wallpaper, drag it onto a Safari tab, the page pushes in, drop it and it becomes the hero of a landing page. Scroll: the hero morphs into a framed print on a product card, with the mat and molding growing out of the photo's edge. Pick a frame color (it paints across) and a size, then the nav button flies down into "Order print". Order: one black shape keeps morphing: Ordered ✓ → Printing % → On its way (a van on a route) → Delivered ✓. Wall: the delivered circle floods the frame edge to edge, holds black for a beat, and contracts into the framed print hanging on the real wall footage. The same iris opens onto the print, closes again, the frame floods the screen and contracts into the pill → the dot → the letters spring back out, landing on the beat return. Last frame = first frame. 1. One HTML file, square 1440x1440. Every style is computed from time inside an async seek(t): no CSS transitions, no timers, no state between frames. 2. Springs are closed-form step responses. A value with many targets is the sum of one spring per change, so it stays a pure function of time. 3. Liquid glass: each glass element holds its own clone of the scene behind it, filtered with an SVG feImage displacement map (a rounded-rect distance field) through three feDisplacementMaps at slightly different scales for chromatic edges, plus a rim light. Glass letters: a canvas distance field per glyph gives the map, mask and highlights. 4. Goo: blur + alpha threshold, then composite the source atop it so the glass stays sharp inside. 5. Iris: 6 blades around a hexagonal aperture. Each blade is its two vertices, both edge extensions and the SHORT arc between them. 6. Wordmark squeeze: every letter moves toward the dot by the same factor and its drawn width follows (narrow the wdth axis, scale the rest), so the letters stay touching. 7. Footage: re-encode all-intra (ffmpeg -g 1), load it as a blob URL, await 'seeked' before drawing each frame. 8. Sound: a downloaded SFX for every event (Mixkit), never synthesized, each placed by its measured peak. The song starts on a downbeat: the zoom lands on the drop, the wall sits in the breakdown, the wordmark returns with the beat. Loudnorm to -14 LUFS. 9. Render with Playwright: 4 subframes per frame blended with ffmpeg tmix, 60fps. Check one frame per beat, then scan for single-frame pops (frame-difference spikes 3x their neighbours). backdrop-filter: url() misreads displacement maps in Chromium, so clone the scene instead. A flood must overscale past the corners and take about 0.3s, or half the screen changes in one frame. A child with visibility: visible shows through a hidden parent, so use inherit. Text that swaps inside a morphing shape needs its own mask. python http.server can't range-seek video, so use the blob URL. Ask me for the inputs, then show me the beat map and 4 stills (open, glass, stage, wall) before you write the full film. ``` ## What it looks like Written by Reference from the video frames, not by the creator. An Apple-style product film on a warm off-white canvas: black UI shapes, glass toolbars over photos, and device mockups, with a cursor in most frames. - Color: Warm off-white and black UI, with the photos' sunset golds, moss greens, and space blues, plus a lavender-blue light streak behind the devices. - Type: A wide, heavy wordmark, "develop.", and small clean sans for UI labels, prices, and buttons (frame, size, $129, Order print). - Framing: Square frames that zoom in until one element fills them: a lone black pill, a 3x3 photo grid, a full-bleed photo under a glass toolbar, a phone lock screen beside a black Mac window, a browser product page with a framed print, and two hands holding the framed print against a wall with plant shadows. - Sound: A royalty-free Mixkit song of about 120 BPM and a downloaded Mixkit sound effect for each event, as the prompt specifies. - Structure: A black pill, a photo grid, a meadow photo with a glass toolbar, an astronaut photo, the phone lock screen and Mac window, the "the print" product page, a Printing 100% pill, the framed print on the wall, and the "develop." wordmark. Storyboard, nine frames spread across the video: https://meetreference.com/media/apple-keynote-launch-film-photo-print/storyboard.webp - Frame 1 at 1.6s: https://meetreference.com/media/apple-keynote-launch-film-photo-print/f1.webp - Frame 2 at 4.8s: https://meetreference.com/media/apple-keynote-launch-film-photo-print/f2.webp - Frame 3 at 8.1s: https://meetreference.com/media/apple-keynote-launch-film-photo-print/f3.webp - Frame 4 at 11.3s: https://meetreference.com/media/apple-keynote-launch-film-photo-print/f4.webp - Frame 5 at 14.5s: https://meetreference.com/media/apple-keynote-launch-film-photo-print/f5.webp - Frame 6 at 17.8s: https://meetreference.com/media/apple-keynote-launch-film-photo-print/f6.webp - Frame 7 at 21.0s: https://meetreference.com/media/apple-keynote-launch-film-photo-print/f7.webp - Frame 8 at 24.2s: https://meetreference.com/media/apple-keynote-launch-film-photo-print/f8.webp - Frame 9 at 27.5s: https://meetreference.com/media/apple-keynote-launch-film-photo-print/f9.webp ## How it was made, per the creator - Reported spend: $0 and no external tools, the creator says - Notes: Published as a template to "try it in your claude": the agent first asks for a one-word brand, 9 to 12 photos, a song of about 120 BPM, and a wall clip, then shows a beat map and four stills before writing the film. The creator's inputs and answers weren't published. In replies the creator says effort was set to max, that it is "full code", and that it is "not a launch video, it is just a representation of different animation capabilities". > this launch video cost $0 and is pure code > (@twoclipping) ## Links - Watch: https://x.com/twoclipping/status/2103835273813496100 - Original post: https://x.com/twoclipping/status/2103835273813496100 - The same creator's morphing UI template: https://x.com/twoclipping/status/2103273003555402193