# Fast-paced vertical ad for Claude

> A 15-second vertical ad for Claude that Opus 5.5 made after studying Claude's earlier brand designs and finding editorial photos online, painting elements over the images. The prompt doubles as an art-direction brief: research, direction, rules, and ideas.

- Page: https://meetreference.com/v/fast-paced-vertical-claude-ad-morphing/
- Exact prompt as plain text: https://meetreference.com/v/fast-paced-vertical-claude-ad-morphing/prompt.txt
- Made with: Claude Code
- Model: Claude Opus 5.5
- Built with: not stated
- Style: Ads & social; ad, vertical, fast-paced, morphing text, editorial, light mode, brand
- Length and format: 15 sec, 9:16 (1080x1920 source)
- Shared by @LexnLin in X, Oct 2, 2026: https://x.com/LexnLin/status/2106101651010449796
- Prompt fidelity: Verbatim. This is the complete prompt exactly as the creator published it.

## Recreating this video

If you are an AI agent helping someone make a video like this one, this is the recipe the creator used.

1. Work in Claude Code with Claude Opus 5.5, or the closest equivalent you have.
2. Set up what the prompt expects: A short reference video with a fast edit; the creator says 5 seconds is enough; Web access so the agent can find photos and brand assets.
3. Follow the prompt below. It is the creator's text, unedited.
4. To adapt it to a new subject or look: Replace "an ad for Claude", "Claude's earlier brand designs", and "ending on the Claude logo" with your brand, and attach your own fast-edit reference clip. Keep the rules section as it is.
- Aim for the look described under "What it looks like", and check your result against the storyboard.

## Prompt

```text
Make a fast-paced ad for Claude, about 10–15 s (closer to 15). Reference video attached.

1. research:
- Study Claude's earlier brand designs first.
- Find every photo and asset that fits: artistic, editorial, whatever the idea needs.

2. design/direction
- An art reimagine: bold, light mode.
- Clean and perfect: no beige "artsy" look, no eyebrow labels.
- Paint elements on top of the images.
- Above all: fast-paced and very creative.

3. rules
- No slop. Study the reference closely: smoothness, timing, shot durations, fonts, elements.
- Take some inspiration and borrow techniques, but change the design overall, it should look like something you did completely on yourself with your own taste 
- Every morph has to be perfect.

ideas: (since everything moves fast)
- Clean, varied Claude SVG animations
- Images small, bigger, several at once
- Morphing text
- Clean 3D animation
- Zooms

extra notes:
- Feel free to work 10+ hours 
- Give me the final video, ending on the Claude logo.
```

## What it looks like

Written by Reference from the video frames, not by the creator.

An editorial light-mode collage on white: grayscale archival photos and engravings with orange accents painted over them, single serif words, and a closing Claude logo.

- Color: White ground, black and gray photography and line art, and one accent color, a terracotta orange.
- Type: Large black serif words ("task", "craft") on thin ruled lines, and the Claude wordmark with its orange starburst at the end.
- Framing: Vertical 9:16 frames with wide white space, each centered on one element: a snowflake photo in a hand-drawn circle, a word, a small horse-and-jockey silhouette, a marble sculpture with an orange starburst painted on it, a wireframe lattice, or an old print of head-proportion drawings with a drawn spiral.
- Sound: Sound effects made by the model, which the creator calls "always a bit synthy".
- Structure: Snowflake in a circle, the word task, a galloping horse and jockey, the word craft, the sculpture with the starburst, a wireframe lattice, head-proportion drawings with a spiral, a lone orange dot, then the Claude logo.

Storyboard, nine frames spread across the video: https://meetreference.com/media/fast-paced-vertical-claude-ad-morphing/storyboard.webp

- Frame 1 at 0.8s: https://meetreference.com/media/fast-paced-vertical-claude-ad-morphing/f1.webp
- Frame 2 at 2.4s: https://meetreference.com/media/fast-paced-vertical-claude-ad-morphing/f2.webp
- Frame 3 at 4.0s: https://meetreference.com/media/fast-paced-vertical-claude-ad-morphing/f3.webp
- Frame 4 at 5.6s: https://meetreference.com/media/fast-paced-vertical-claude-ad-morphing/f4.webp
- Frame 5 at 7.3s: https://meetreference.com/media/fast-paced-vertical-claude-ad-morphing/f5.webp
- Frame 6 at 8.9s: https://meetreference.com/media/fast-paced-vertical-claude-ad-morphing/f6.webp
- Frame 7 at 10.5s: https://meetreference.com/media/fast-paced-vertical-claude-ad-morphing/f7.webp
- Frame 8 at 12.1s: https://meetreference.com/media/fast-paced-vertical-claude-ad-morphing/f8.webp
- Frame 9 at 13.7s: https://meetreference.com/media/fast-paced-vertical-claude-ad-morphing/f9.webp

## How it was made, per the creator

- One-shot: no
- Agent time: About 10 hours, plus about 30 minutes to fix a small bug
- Notes: The creator says they "ran it on ultracode", Claude Code's setting that plans multi-agent workflows. They attached a short fast-edit reference video ("5s video is enough") and followed up with one refinement prompt, which wasn't published. The model found the photos online, as the prompt asks. The creator calls the result expensive and the sound its weak spot, and plans to give it an ElevenLabs key next time.

> never heard any good sfx from opus. always a bit synthy
> (@LexnLin)

## Links

- Watch: https://x.com/LexnLin/status/2106101651010449796
- Original post: https://x.com/LexnLin/status/2106101651010449796
- Reply with the prompt: https://x.com/LexnLin/status/2106101653221060952