Pair irregular black outline drawings with sharply isolated photographic objects, letting tiny characters and drawn machinery interact with an oversized product. Keep the ground white and reserve saturated color for the featured object, then anchor the composition with a compact, heavy decorative headline. For a new subject, replace the drinks, garnishes and bar scenes with subject-specific objects and miniature activities, and develop a new headline and brand mark rather than copying these.
No creator prompt published. This brief was written by Reference.
Cocktails in a doodled world
A campaign showcase presents white-ground cocktail illustrations on buses, station posters, murals, billboards and phone screens, ending with a drawn crane lowering a photographic shrimp toward a vivid red drink.
Source and credit
Authorship not stated by the source
Look notesby Reference
A playful “Drink Marvelously” campaign featuring whimsical drink-themed illustrations, city scenes, transit, a hot-air balloon, social-media mockups, billboards, and a finished cocktail.
- Color
- Mostly white and pale gray line art against muted urban colors, with black backgrounds in some scenes and accents of red, green, and blue.
- Type
- Bold black serif lettering for “Drink Marvelously,” paired with a smaller logo; fine, hand-drawn outlines for illustrations.
- Framing
- A collage of distinct campaign images, mixing wide city and transit scenes with smaller isolated illustrations and three vertical phone mockups.
- Structure
- Repeated branding ties together varied placements: illustrated vehicles and buildings, outdoor ads, social posts, and a clean product illustration of a red drink beside the logo.
