Frame from Search On dot-network identity

Search On dot-network identity

Google’s Search On 2020 identity pairs a rounded search-field title with repeated search text and delicate dot networks representing people, places, and things on pale color-coded backgrounds.

Recreation briefby Reference

Build an identity for another event around a familiar interface shape, such as a search field or message box. Use one shared dot-and-line vocabulary to depict three topic categories, assigning each a distinct color family. Pair the diagrams with restrained labels and generous empty space so the system works at both title and section-card scale.

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Look notesby Reference

Minimalist Google Search On 2020 graphics with the words “Search On” and colorful dot-based illustrations.

Color
White and pale blue backgrounds with dark navy text and accents of Google-like blue, cyan, red, pink, and green.
Type
Clean sans-serif lettering; “Search On” appears large and bold, with smaller labels beneath the illustrations.
Framing
Spare, centered layouts with generous whitespace. Text and clusters of colored dots are the main visual elements.
Structure
The graphics progress from the “Search On” wordmark to abstract dotted forms and illustrations labeled “People,” “Places,” and “Things.”

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